Storytelling for business.

Throughout my career as a journalist, blogger and now marketer, I’ve sought to retain the ability to weave a narrative—and I’ve done it for brands both large and small in the B2B and B2C spaces while helping them demonstrate the ROI behind their efforts.

I am currently based in New York City, where I work as the Director of Content for MediaMath, a global role in which I touch content strategy for our owned, paid and earned channels.

I have experience developing content for blogs, websites, email, long-form content, ad campaigns, social media and public relations and would love to work with your business next.

Portfolio

Programmatic Media Buying 101

MediaMath

Marketing to Millenials

MediaMath

Your Agency Partnership Model

MediaMath

Lauren Fritsky

Huffington Post

Vacation Mentality

Psychology Today

Improve Data Management

MediaMath

Lauren Fritsky

Media Math

Which seat is better?

USA Today

The New Content Marketing

Business News Daily

Risky Places

Made Man

Favorite Olympic Cities

WebJet

Lauren Fritsky

Contently

Marketing Services

I am available for one-to-one consulting on your marketing strategy for an hourly or project-based rate. Email me at lgfrits(at)yahoo.com.

Timeline: The Journey of a Story Teller

Lauren Fritsky - Marketing for Small Businesses
1988
I start writing short stories modeled after The Babysitter’s Club series on an old Commodore.
2001
I cold-call every publication near my Jersey Shore hometown until one lets me freelance for them. This is the first time I am published professionally.
2004
I work as a reporter for weekly and daily newspapers in the Philadelphia area.
2009
I lose my job in the recession, start my full-time freelance writing career and move to Australia. Along the way, I’m published in places like CNN, AOL, Travel + Leisure, USA TODAY and Psychology Today.
2012
I start my first marketing job as a content specialist for an APAC IT company.
2014
I start working as a content marketing manager at global technology company MediaMath in NYC.
2018
You hire me to tell the story of your brand.

Blog

I started my blog The Life That Broke at a low point—after a breakup and a job layoff during the Recession. It evolved into a chronicle of what I did next—start a freelance career and move solo to Sydney, Australia where I knew not a soul. The site today includes many stories from my time in Australia and my transition back to America in addition to informative pieces on travel and expat life.

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